Neutrik Group announces its transformation into a global multi-brand group

The reorganization, which has been underway for several months, has significantly expanded and further diversified the Group’s offering to include a broad range of technologies and applications; both within and outside the entertainment and broadcast production sectors in which the company has traditionally been dominant. Globally, the company is further expanding its AV, lighting, Ethernet, fiber optic and power applications, and building supply chain relationships in healthcare and the wider industrial sectors.

Commenting on the company's restructuring, Neutrik Group CEO Chad Trevithick said: "We have a proud history as a family-owned company with deep roots in the Principality of Liechtenstein. This means that our continued success will require more than just a focus on technology, but continuing to provide our passionate employees with a work environment that inspires creativity and innovation."

Under the new structure, NEUTRIK continues to provide premium copper connectors, innovative fiber optic systems and powerful, high-performance digital audio networking equipment for field applications.

REAN is a brand owned by Neutrik Group since 2000 and has been repositioned as the second global brand, providing designers of audio, video and lighting products with a wide range of rugged and reliable connector products, with unmatched price-performance ratio supported by a global supply chain and an experienced regional sales network. In addition, the REAN product range also includes a new IP65-rated Ethernet, XLR and RJ45 connector series.

CONTRIK expands the Neutrik Group's product portfolio with a power distribution system portfolio including innovative equipotential bonding systems and high-quality power cables for professional applications.