The Neutrik Group announced its transformation into a global multi - brand group
On October 8, 2021. In the global business restructuring, the Neutrik Group became a multi - brand company with an expanded product portfolio. As a major global player in the interconnection field, the Neutrik Group currently develops, designs, manufactures, and globally distributes innovative electrical and electronic interconnection products and systems under the brands of NEUTRIK, REAN, and CONTRIK.
The restructuring work has been going on for several months, which has greatly expanded and further diversified the group's products, covering a wide range of technologies and applications; whether within or outside the entertainment and broadcast production fields where the company has traditionally dominated. Globally, the company is further expanding its AV, lighting, Ethernet, fiber - optic, and power applications, and establishing supply - chain relationships in the healthcare and broader industrial fields.
When talking about the company's restructuring, Chad Trevithick, the CEO of the Neutrik Group, said: "As a family - owned business rooted in the Principality of Liechtenstein, we have a proud history. This means that our continued success cannot only focus on technology but also continue to provide a working environment that stimulates the creativity and innovation of our passionate employees."
Under the new structure, NEUTRIK continues to provide high - quality copper connectors, innovative fiber - optic systems, powerful field applications, and high - performance digital audio network devices.
REAN, a brand owned by the Neutrik Group since 2000, has been repositioned as the second global brand, offering a wide range of strong and reliable connector products for designers of audio, video, and lighting products. Supported by a global supply chain and an experienced regional sales network, it provides unparalleled cost - effectiveness. In addition, the REAN product line also includes a new series of IP65 - rated Ethernet, XLR, and RJ45 connectors.
CONTRIK expands the Neutrik Group's product offerings by providing a portfolio of power distribution systems, including innovative equipotential bonding systems and high - quality power cords for professional applications.