Neutrik Group announces becoming a global multi-brand group
On October 8, 2021, in the restructuring of its global business, the Neutrik Group became a multi-brand company with an expanded product portfolio. As a global major player in the interconnection field, the Neutrik Group currently develops, designs, manufactures, and globally distributes innovative electrical and electronic interconnection products and systems under the NEUTRIK, REAN, and CONTRIK brands.
The restructuring has been underway for several months, greatly expanding and further diversifying the Group's product range to include a wide array of technologies and applications—both within and beyond the entertainment and broadcast production sectors where the company has traditionally been dominant. Globally, the company is further expanding its applications in AV, lighting, Ethernet, fiber optics, and power, while establishing supply chain relationships in healthcare and broader industrial fields.
Commenting on the company's restructuring, Chad Trevithick, CEO of the Neutrik Group, said: "As a family business rooted in the Principality of Liechtenstein, we have a proud history. This means that our continued success cannot focus solely on technology, but must also continue to provide a working environment for our passionate employees that inspires their creativity and innovation."
Under the new structure, NEUTRIK continues to offer premium copper connectors, innovative fiber optic systems, and robust field applications, as well as high-performance digital audio networking equipment.
REAN, a brand owned by the Neutrik Group since 2000, has been repositioned as the Group's second global brand, offering designers of audio, video, and lighting products a wide range of rugged and reliable connector products, delivering unparalleled cost performance supported by a global supply chain and an experienced regional sales network. In addition, the REAN product range also includes a brand-new series of IP65-rated Ethernet, XLR, and RJ45 connectors.
CONTRIK expands the Neutrik Group's product offerings with a portfolio of power distribution systems, including innovative equipotential bonding systems and high-quality power cables for professional applications.